Today’s Powersports Buyers Crave More Than Just a Machine — Wear Care Plus Helps You Deliver
Today’s powersports customers aren’t looking to become amateur mechanics. Instead, they want a smooth, predictable ownership experience. Introducing Wear Care Plus early in the purchase conversation resonates with both first-time owners who crave adventure above all else and corporate professionals who value convenience over penny pinching.
This new class of buyers approaches ownership differently. Many don’t have a mechanical background, and may even be intimidated by the idea of DIY maintenance. A first-time ATV rider may not recognize what worn brake pads sound like. A busy executive may only have one free day each week and won’t spend it troubleshooting a failing belt. Instead they simply expect their vehicles to work when they roll the throttle.
Wear Care Plus addresses the day-to-day realities of powersports use by covering the components riders replace most often — brake pads and rotors, belts, hoses, bulbs, wiper blades, and other high-wear essentials so that owners don't have to think about it. Instead of facing surprise maintenance costs, owners get predictable support with a zero deductible and no mileage or hour limits. Claims are simple, payouts are fast, and plans can extend up to 60 months.
For many shoppers, this level of clarity and convenience is not just appealing — it’s expected. Barring any accidents, a good phone or tablet, for example, will go through its entire lifecycle without any need to take it in for maintenance. We have become accustomed to turnkey experiences in other parts of our lives, from online shopping with same-day delivery, to subscription services, to concierge-style customer support at the EV dealership. Powersports ownership does not have to be any different.
When something wears out unexpectedly, even a minor repair becomes another item on their laundry list of things to do, and an interruption to living a full life. By offering Wear Care Plus, your dealership can step in and make ownership feel effortless instead of adding cumbersome responsibilities
Dealerships that introduce Wear Care Plus at the point of sale signal that they understand these modern expectations. You’re not just selling a vehicle; you’re offering a complete ownership solution. And because coverage encourages customers to return to your service department, it strengthens long-term relationships and builds loyalty in a market where repeat business matters.
At Torque Group, we offer a range of products from extended warranty coverage to advanced GPS tracking. Call Torque Group at (800) 859-0590 to discuss your customers' needs and expectations to make ownership an enjoyable experience.
